This week I’ve been thinking about fascinating logos. They are everywhere around us, and some are so recognizable we don’t even need to read the company name to know exactly who they are.
My all-time favorite has got to be the opening scene of almost any Disney movie. The one with Sleeping Beauty’s castle — with a cascade of stars streaming overhead in a magical arc at a touch of Tinkerbell’s wand. When I see that image, I know I’m going to be going on a magical adventure.
I also love the Disney scene with an old-fashioned steam engine train chugging through a mystical countryside where sometimes I wish I could live. Speaking of fantasy places I wish I could live, I often get that feeling when I see Thomas Kincade’s paintings of a house or cottage nestled by a stream with the windows ablaze with that special light he creates. But I digress!
Another of my favorite logos is the NBC peacock. I’ve watched it morph from a simply drawn colorful image in the beginning, many years ago, to more evolved and updated images through the years. But we always know that peacock means NBC.
I appreciate graphic artists and designers who can take the initials of a company’s name and make a clever logo out of them. I admire their imagination and creativity!
The San Diego Zoo publishes a magazine called ZOONOOZ. I like it because I love the zoo, but also because the name reads the same from front to back. A word like that is called a Palindrome. Radar, toot, and refer, are other palindromes. How many can you think of?
I’m also a fan of words with double meanings. The Alazo Press logo has a double meaning that I appreciate very much. The word “alazo” occurs in two different languages, and I find that fascinating. I first discovered alazo, in Greek, means “to change.” Like changing your life for the better. The second alazo is Spanish, and it means “a stroke of the wing,” like a bird in flight. Alazo Press’s logo is a hummingbird. How interesting is that!
How many creative and interesting logos have you noticed? It’s kind of like cars on the freeway, once you start noticing one you’ll see it everywhere. When you find some that appeal to you, let me know. I’d love to hear from you!
As always, you can reach me at firstname.lastname@example.org or visit my website at www.joanklacy.com to learn about all six stories of my “Alex Cort Action Adventures” series. Starting with A Shadow Away, each book is an action adventure connected with a myth or legend, with a touch of magic, and a bit of romance.
I look forward to hearing from you!
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