5 Video Interview Tips for Book Marketing

5 Video Interview Tips for Book Marketing

Preparation for recording video interviews begins long before the camera rolls!

When I began my book marketing efforts for the first book in my magical adventure series, A Shadow Away, I had no idea what to expect for my first on camera interview. I soon learned that, several days before the actual taping, I needed to decide on a topic for the interview. What questions would I be asked? How should I prepare the best answers for what I wanted to say? How can I remember it all?!

Even after answering many of the same questions multiple times, I found I didn’t want to prepare cookie-cutter answers. I love my book, A Shadow Away. The storyline is an exciting adventure, and the characters have come alive for me. I love to listen in on their conversations, and they are people I enjoy spending time with. So, I want my answers to show my excitement about the story. I draw pictures with words to let readers feel what it’s like to hike through a Brazilian jungle and lose themselves in a magical world of their imagination.

It’s easy for me to do on paper/computer, but how to condense that feeling into thirty-second responses for video? It’s a challenge! Here are 5 ideas to help you prepare for your 15 minutes of fame:

  1. Especially on TV, it is important to maintain a high level of excitement to capture the audience, and your host. Emphasis on keywords adds interest. Remain poised, because how you present yourself is as important as the words you use to express yourself.
  2. Make bullet points of topic responses, rather than scripted dialogue. Get the general gist down, then try to let the answers flow. Review the answers you expect to be asked early and often! Take time to get them into your head, so they become automatic.
  3. On camera, look at your host when you speak. Engage them in your conversation. They are people, too, and appreciate it when you recognize them. Use their name, and be gracious.
  4. Do some vocal exercises beforehand. When you see actors in movies preparing with “mee mee mee/maa maa maa,” etc., it does help to open your mouth, so you can be understood more clearly when you’re speaking in front of the camera later on.
  5. Practice loosening up your throat if you have trouble speaking. I spend most of my time in front of a computer, so I can go long periods without speaking at all. I was given very good advice to lower my voice an octave. Doing that really does take the strain off vocal cords!

I will have to take my own advice several more times, because my “Alex Cort Adventures” is scheduled to launch at least 6 books in the series!

Well, there you have it. Really, the hard part is preparing for your interview. The day before, put all you’ve been doing out of your mind, and relax. When interview day comes, briefly run over your thoughts to remember the flow. And when the lights go on, have an interesting conversation with your host. Good Luck!

Please remember to “like” and share this post with your friends!

 

Magical adventure author Joan K. Lacy combines research and imagination to create the Alex Cort Adventure Series, a series of metaphysical, fantasy adventure books, including A Shadow Away, All Under Heaven, and more forthcoming stories. You can also find her on Facebook, Instagram, TwitterGoogle+ and LinkedIn.
5 Q&A Questions for Author Videos

5 Q&A Questions for Author Videos

I have a new experience to share with you this week. I needed to make a visual presentation so that readers of A Shadow Away, the first book of my “Alex Cort Adventures” series, could know more about me as the author.

The process started with arranging for a photographer or videographer and deciding on a location to display examples of my bas-relief pet portrait sculptures, musical instruments, and silk floral designs. I wanted to show aspects of my other interests, and you can do that, too. Choose examples of your hobbies or crafts that you enjoy. If they make you happy, others will find them interesting as well. If you prefer, you can display examples of your product.

A good way to memorize what you intend to share in your video is to start practicing early. Decide on about 5 questions that you think will interest your readers for a three-minute video, and then write out your answers to those questions. Break those items down into segments and memorize them individually, rather than trying to memorize the whole page at once. Be kind to yourself if you can’t remember everything right away. That’s what the practice is for! Little by little, the pieces will come together.

Here are 5 example interview questions. These are designed for writers, but can be altered to suit almost any kind of business venture.

5 Useful Q&A Questions

1. Tell us about yourself.

2. What do you want readers to know about your books (business)?

3. What inspired you to write your stories (start your business)?

4. Describe the characters in your book. (Tell us about your product.)

5. Any final thoughts you’d like to share?

I hope these can help you get started on your way to making a video of your own to share with others who will be interested in learning about you and about your business. The process of publishing a book is a business. It takes dedication and many hours devoted to making your book or business visible in this world of information overload. The secret is to love what you’re doing. That will make all the difference in the months ahead when you are ready to share your book, or business, with the world!

When you’re filming your video — Relax! Be yourself, because that is who your readers/business clients what to meet. Be prepared by practicing what you want to say out loud. The words may sound fine in your head, but speaking them makes the words real.

I hope these ideas help you succeed in whatever venture you are embarking upon. Good Luck!

 

Magical adventure author Joan K. Lacy combines research and imagination to create the Alex Cort Adventure Series, a series of metaphysical, fantasy adventure books, including A Shadow Away, All Under Heaven, and more forthcoming stories. You can also find her on Facebook, Instagram, TwitterGoogle+ and LinkedIn.

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